设计2025，Vol.38Issue(21)：6-11,6.
中国大型赛事运动服饰中传统服饰元素应用与设计
APPLICATION AND DESIGN OF TRADITIONAL APPAREL ELEMENTS IN CHINA—TAKE ASIAN OLYMPIC GAMES(2008-2024)AS AN EXAMPLE
摘要
Abstract
in large-scale sports sportswear,and establish a systematic design methodology to improve the cultural identification and market competitiveness of Chinese sportswear.Using the design analysis framework of"shape-meaning-color",combined with the semiotics theory and design principles,the 2008-2024 Asian Games and Olympic Games costumes are case studied.Systematically examine the modern translation mechanism of traditional elements.The traditional costume elements use three stages to evolve from figurative symbols to cultural narrative,and finally develop to the expression of artistic conception.Case study to verify the effectiveness of the"shape-meaning-color"design process.The"meaning-form-color"methodology constructed in this study provides systematic guidance for the application of traditional elements in modern sportswear,and confirms that cultural inheritance and functional innovation can develop together.This result not only improves the design level of Chinese sportswear,but also provides practical examples for the creative transformation of traditional culture,which helps to enhance the soft power of Chinese culture and the discourse power of design.Future research can further explore the innovation direction such as intelligent materials,and continue to promote the modern expression of traditional elements.关键词
服饰元素/运动服饰/文化创新/大型赛事/设计演变Key words
Clothing elements/Sports apparel/Cultural innovation/Large-scale events/Design evolution分类
社会科学引用本文复制引用
李家俊,吕昉..中国大型赛事运动服饰中传统服饰元素应用与设计[J].设计,2025,38(21):6-11,6.
