设计2025，Vol.38Issue(21)：12-15,4.
情感视角下传统云肩艺术在女性护肤品包装设计中的应用
THE APPLICATION OF TRADITIONAL CLOUD SHOULDER ART IN THE PACKAGING DESIGN OF FEMALE SKIN CARE PRODUCTS FROM THE PERSPECTIVE OF EMOTION
摘要
Abstract
In order to meet the diverse needs of contemporary female consumers in the sensory,behavioral and psychological aspects of skin care packaging design.Based on the in-depth analysis of the artistic form of cloud shoulder,combined with the needs analysis of women in sensory experience,interactive experience and emotional identity,the design ideas and strategies were put forward by using the emotional design method.The packaging design practice of Baicaoji"Yuyang Yunfu"gift box was carried out.By combining the emotional connotation of cloud shoulder art with modern design techniques,skin care packaging is endowed with profound emotional value,artistic charm and cultural connotation,so as to realize the transformation and innovative application of traditional art.关键词
情感化设计/云肩艺术/女性护肤品/包装设计/传统纹样现代应用Key words
Emotional design/Cloud shoulder art/Women's skin care products/Packaging design/Modern application of traditional patterns分类
通用工业技术引用本文复制引用
宋奕勤,曲怡凡..情感视角下传统云肩艺术在女性护肤品包装设计中的应用[J].设计,2025,38(21):12-15,4.
