设计2025，Vol.38Issue(23)：1-5,5.
基于汉字构形传义的文创产品设计研究
RESEARCH ON DESIGN OF CULTURAL AND CREATIVE PRODUCTS BASED ON CHINESE CHARACTER FORMATION AND SEMANTIC TRANSMISSION
摘要
Abstract
The purpose of this study is to explore the relationship between the shape structure of Chinese characters and the expression of meaning,to innovate the expression form of Chinese characters from display of a two-dimensional plane to cultural and creative products of three-dimensional,to explore the inspiration of Chinese character creation ideas and methods for design,and to provide new ideas and practical references for the design and research of creative cultural products based on the understanding of semantic meanings of Chinese character forms.According to the related content of Chinese character morphology,a double-ring cognitive model is established,which is centered on shape probing and character solving.Analyze its representation of cognitive semantics,structural components,as well as the metaphorical implications in deep understanding.It is matched with the four aspects of the product itself,users,operation and culture,and the corresponding relationship between the product dimension and Chinese character cognition is generated,and the Chinese character creative products are designed on this basis.Through the form and meaning of Chinese characters,integrate them into cognitive models for in-depth analysis,and transform them into multi-dimensional content for products.It provides a new way for the design of Chinese characters creative products.The three-layer relationship of Chinese character form and meaning analysis,cognitive model establishment and product dimension matching is connected with Chinese character culture and product design,so as to enhance the recognition of conveying meaning through the morphological structure of Chinese characters in design expression.To promote the exploration of Chinese modern design,grasp traditional culture,and realize the development needs of China's intelligent innovation.关键词
汉字/形体结构/意义表达/文化创意/产品设计Key words
Chinese characters/Structural form/Expression of meaning/Cultural and creative/Product design分类
社会科学引用本文复制引用
向敏,武月琴,李祥津..基于汉字构形传义的文创产品设计研究[J].设计,2025,38(23):1-5,5.基金项目
2022年四川省社会科学重点研究基地"武则天研究中心"一般项目(SCWZT-2022-10) （SCWZT-2022-10）
2024年四川省工业设计产业研究中心项目(GYSJ2024-17) （GYSJ2024-17）
2024年四川省现代设计与文化研究中心项目(MD24C001) （MD24C001）
2024年四川省社会科学重点研究基地"李冰研究中心"一般项目(LBYJ2024-012) （LBYJ2024-012）
2023年四川省社会科学重点研究基地"康巴文化研究中心"重点规划项目(KBYJ2023A001) （KBYJ2023A001）
