设计2025，Vol.38Issue(23)：20-24,5.
情感观照视角下军旅文创产品设计研究
RESEARCH ON THE DESIGN OF MILITARY CULTURAL AND CREATIVE PRODUCTS FROM THE PERSPECTIVE OF EMOTIONAL CARE
摘要
Abstract
From the perspective of emotional care,this study aims to address the issues in military cultural and creative products—such as overemphasis on the expression of collective spirit while neglecting individual emotional resonance,weak connection with public emotions,and superficial cognitive understanding among young groups.Taking individual emotions as the entry point,it enhances users'emotional resonance and cultural identity,and provides theoretical and practical support for the design of military cultural and creative products.Taking emotional care theory as the core and integrating Norman's emotional design,this study clarifies the design path of"inheriting culture,embodying emotions,enabling interactive experience,and linking military career",proposes three methods including emotional color remodeling,military scene retrospection,and user experience customization,summarizes the design process of military cultural and creative products,constructs a three-level framework of"symbol-memory-emotion",selects design elements through questionnaire surveys,and completes the design of a series of military cultural and creative products with building blocks as the carrier.The evaluation results demonstrate that this design achieves the effects of demand resonance,unique positioning,and communication barriering.From the perspective of emotional care,the design of military-themed cultural and creative products can bridge the gap between culture and individual experience,break the"symbol attachment"model,and realize the dual values of cultural inheritance and emotional resonance.It provides theoretical and practical support for the sustainable development of cultural and creative products and the popularization of military culture.关键词
情感观照/军旅文创产品/情感化设计/用户体验定制/个体体验Key words
Emotional reflection/Military cultural and creative products/Emotional design/User experience customization/Individual experience分类
通用工业技术引用本文复制引用
徐淑华,吴聪,汤欣月..情感观照视角下军旅文创产品设计研究[J].设计,2025,38(23):20-24,5.基金项目
2025年国家社科基金艺术学年度项目《明清中原女性服饰艺术及其女红文化考证》(立项编号:25BG169) （立项编号:25BG169）
2023年河南省哲学社会科学规划项目《中原地区五福文化中国式现代化传承路径研究》(立项编号:2023BYS040) （立项编号:2023BYS040）
