设计2025，Vol.38Issue(24)：12-16,5.
基于双钻模型的鄱阳湖数智化文创设计应用研究
RESEARCH ON THE APPLICATION OF DIGITAL AND INTELLIGENT CULTURAL AND CREATIVE DESIGN IN POYANG LAKE BASED ON THE DOUBLE-DIAMOND MODEL
摘要
Abstract
This study proposes a novel KJ-AHP-VIKOR integrated decision-making framework within the Double Diamond Model,targeting the development of eco-cultural themed creative products in Poyang Lake.This approach aligns with experiential consumption trends while advancing the preservation,transmission,and innovation of regional cultural heritage.This study relies on the framework of the double-diamond model.Firstly,macro environmental opportunities are scanned through PEST analysis.Combined with web crawlers to capture consumption data and DeepSeek to intelligently mine potential demands,the KJ method is used for clustering to form design insights.Then,the AHP hierarchical model is constructed to quantify the weights of user demands and clarify the priorities.In the scheme generation stage,the divergent ideas of Midjourne are integrated,and the optimal direction is screened through VIKOR's multi-criterion decision-making.Ultimately,the graphic design was completed with Adobe tools,the parametric 3D model was constructed with Blender,and the AR interaction scene was built with KIVICUBE,achieving full-chain innovation from strategic insight to the implementation of augmented reality.Shows that in response to the problems such as insufficient innovation in Poyang Lake's cultural and creative products,the Poyang Lake Digital and intelligent series cultural and creative product"Poyang Lake Scenery"was created in combination with consumer demands.To verify the innovation and practicality of the cultural and creative products,a Likert scale questionnaire survey was adopted for evaluation.Through empirical research,it has been confirmed that the research method based on the double diamond model and the combination of KJ-AHP-VIKOR can innovate in the cultural and creative design methods of Poyang Lake,provide innovative ideas,thereby enriching cultural expression and enhancing the market competitiveness of products.To achieve the publicity effect of Poyang Lake's ecological culture.It provides replicable technical paths and practical guidance for the development of regional ecological digital cultural and creative products.关键词
双钻模型/鄱阳湖文化/AIGC/数智化/文创设计Key words
Double diamond model/Poyang lake culture/AIGC/Digitalization and intelligence/Cultural and creative design分类
通用工业技术引用本文复制引用
郑玄烨,郭禹盟,黄志明..基于双钻模型的鄱阳湖数智化文创设计应用研究[J].设计,2025,38(24):12-16,5.基金项目
江西省社会科学"十四五"(2025年)基金项目,项目编号:25YS48D,名称:数智化背景下长征国家文化公园(江西段)红色文创产品设计创新研究 （2025年）
