森林工程2026，Vol.42Issue(1)：103-115,13.DOI:10.7525/j.issn.1006-8023.2026.01.010
基于产品生命周期的木质家具制造企业
Wooden Furniture Manufacturing Enterprises Based on Product Life Cycle
摘要
Abstract
In the wood furniture market tends to be saturated at the moment,the competition between the supply chains of wood furniture manufacturing enterprises has become more and more prominent,and the optimization of competitive strategy has become a core proposition to determine the survival and development of enterprises.This paper takes the product life cycle theory as the basis,takes two wooden furniture manufacturing enterprise supply chains as the research object,takes the wooden furniture product price,log cost,online and offline publicity cost as the decision variables of the utility function,and introduces the fuzzy stochastic method to deal with the sensitivity coefficients in the function,and studies the wooden furniture manufacturing enterprise supply chain competition strategy in different life stages through Nash game and Stankelberg game method,combined with the omnichannel retail structure.The study shows that:the utility value is higher under the Stankelberg game,which is about 4%higher than that of the Nash game;the utility of the two wooden furniture manufacturing enterprises will decrease with the development of the life stage of the wooden furniture under different games;the wooden furniture manufacturing enterprises should dynamically adjust their competitive strategies according to the life cycle stage of the products,and give priority to the use of differentiated pricing and cost control strategies,especially in the introduction period and the development period.关键词
木质家具/产品生命周期/纳什博弈/斯坦克尔伯格博弈/供应链竞争策略/全渠道零售/模糊随机需求Key words
Wooden furniture/product life cycle/Nash game/Stackelberg game/supply chain competition strategy/omnichannel retail/fuzzy random demand分类
管理科学引用本文复制引用
宋文博,董景峰,陶新民..基于产品生命周期的木质家具制造企业[J].森林工程,2026,42(1):103-115,13.基金项目
国家自然科学基金项目(62176050). （62176050）
