现代医院2025，Vol.25Issue(12)：1833-1835,1839,4.DOI:10.3969/j.issn.1671-332X.2025.12.009
符号学视角下中医院文化建设的实践路径研究
Study on the practical path of traditional Chinese medicine hospital culture construction from the semi-otic perspective
黄咏欣1
作者信息
- 1. 广东省第二中医院 广东 广州 510095
- 折叠
摘要
Abstract
The hospital emblem is the core symbol in the hospital's visual communication system and serves as the key carrier of hospital culture construction.Constructing practical paths for Traditional Chinese Medicine(TCM)hospital culture from a semiotic perspective has profound theoretical and practical significance for building modern TCM hospitals with Chinese charac-teristics.As carriers of TCM culture,the material,behavioral,and spiritual symbols together form the symbol system for TCM hospital culture construction.This study takes the visual communication system of Guangdong Second TCM Hospital as an exam-ple,reviews the evolution of the hospital's visual communication system,discusses the composition of its emblem symbols from a semiotic perspective,and systematically analyzes its generation logic,dissemination,and recognition mechanisms in TCM cultural symbols.By integrating the philosophical symbol system of"Yin-Yang and Five Elements",the regional symbol system of"Ling-nan",and the contemporary symbol of"upholding integrity while innovating",Guangdong Second TCM Hospital has constructed a symbol system with TCM cultural exclusivity,regional characteristics,and contemporary adaptability.Its practical path provides a replicable practical paradigm for TCM hospital cultural brand construction.关键词
视觉传达系统/院徽/医院文化建设/实践路径Key words
Hospital visual identity system/Hospital emblem/Hospital culture construction/Practical paths分类
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黄咏欣..符号学视角下中医院文化建设的实践路径研究[J].现代医院,2025,25(12):1833-1835,1839,4.
