中国卫生事业管理2025，Vol.42Issue(12)：1361-1364,4.
医保战略购买背景下患者用药体验与药品供给策略优化:基于舆情数据的实证研究
An Empirical Analysis of Patients' Medication Experience and Optimization of Drug Supply Strategy in the Context of Strategic Purchase of Health Insurance Based on Public Opinion Data
摘要
Abstract
Objective To analyze the current situation of patients' medical experience in the context of strategic purchase of health insurance,and provide a reference basis for the continuous optimization and improvement of the strategic purchase of health insurance.Methods The discussion texts about people's drug use on Sina Weibo platform were collected based on Python.The e-motional tendency and focus of people's drug use were analyzed by using a series of methods,such as text clustering and sentiment calculation.Results The overall sentiment tendency of the peoples' drug use tends to be positive,but the negative sentiment still occupied 35.16％.Four main points of discussion were extracted through text clustering,including patients' unmet needs for medi-cation diversification,patients' anxiety about the quality and safety of medicines,room for optimizing the adaptation mechanism of health insurance policies to patients' different health needs,and the shortcomings of pharmaceutical companies in the improvement of the quality of generic medicines and the research and development of innovative medicines.Conclusion It is necessary to strengthen the monitoring of drug quality and improve the feedback and evaluation mechanism,optimize the health insurance policy to promote the accessibility and rational utilization of medicines,and strengthen the innovation mechanism to accelerate the re-search and development of new medicines and the achievement transformation.关键词
医保战略购买/患者/用药体验/情感分析Key words
strategic purchase of health insurance/patients/medication experience/sentiment analysis分类
医药卫生引用本文复制引用
孙烁,冯云洁,徐雨坷,史艺威,汤少梁..医保战略购买背景下患者用药体验与药品供给策略优化:基于舆情数据的实证研究[J].中国卫生事业管理,2025,42(12):1361-1364,4.基金项目
国家自然科学基金面上项目"药改新政背景下基于免疫理论的仿制药供给系统安全预警与应急管理"(72074125) （72074125）
