摘要
Abstract
This paper explores the systematic transformation mechanism of cultural gene mapping in contemporary cultural and creative product design,grounded in its foundational logic.By structurally encoding elements such as embroidery patterns,techniques,and semantic components into a three-tier conversion chain of"culture-visual-design",it establishes a pivotal framework for translating traditional cultural elements into modern design language.Building on this foundation,the paper proposes multidimensional strategies including pattern information database development,functional application of motifs,semantic narrative translation,and digital media output.It emphasizes that cultural and creative design should evolve from visual decoration to meaning generation,ultimately achieving deep synergy between cultural revitalization and product innovation.关键词
花瑶挑花/文化基因图谱/文创设计/图案功能化/叙事策略Key words
hua yao embroidery/cultural gene mapping/cultural and creative design/functional motif application/narrative strategy分类
社会科学
