摘要
Abstract
Intangible cultural heritage patterns serve as tangible representations of ethnic memory and aesthetic wisdom,representing a valuable cultural IP resource.As society progresses,these patterns face challenges in preservation and dissemination,making traditional protection methods inadequate.From the perspective of cultural IP,exploring practical digital design transformation strategies and brand application pathways for intangible cultural heritage patterns can revitalize these traditions,effectively integrate their cultural and commercial values,and enhance cultural identity among modern audiences.However,significant obstacles persist in implementation,with considerable gaps remaining between current progress and expected outcomes.This study investigates the significance of digital design transformation and brand application of intangible cultural heritage patterns through the lens of cultural IP,proposing actionable strategies for reference.关键词
文化IP/非遗纹样/数字化设计转化/品牌应用Key words
cultural ip/intangible cultural heritage patterns/digital design transformation/brand application分类
轻工纺织
