鞋类工艺与设计2026，Vol.6Issue(1)：36-38,3.DOI:10.3969/j.issn.2096-3793.2026-01-011
短视频平台驱动下的非遗技艺传播设计与电商转化
Design and E-commerce Transformation of Intangible Heritage Skills Driven by Short Video Platform
摘要
Abstract
This study investigates the dissemination design of intangible cultural heritage(ICH)skills through short video platforms and their e-commerce conversion strategies.In terms of communication design,it analyzes three specific approaches:step-by-step demonstration filming,horizontal screen space construction,and interactive Q&A sessions in short videos.The paper proposes how to achieve segmented presentation of craft knowledge,visual recreation of physical scenes,and sustained maintenance of user feedback mechanisms on these platforms.Regarding conversion strategies,it clarifies production rhythm management guided by live-stream presale systems,multi-platform matrix-style brand management approaches,and user conversion mechanisms under chain-shortening operational logic,aiming to establish an efficient execution path linking content creation with transactional processes.关键词
非遗技艺/短视频平台/传播设计/电商转化Key words
ich skills/short video platforms/communication design/e-commerce conversion分类
社会科学引用本文复制引用
赵江玥,范宜蕾..短视频平台驱动下的非遗技艺传播设计与电商转化[J].鞋类工艺与设计,2026,6(1):36-38,3.
