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艺术衍生品开发设计对文化消费行为的影响分析

范宜蕾 赵江玥

鞋类工艺与设计2026,Vol.6Issue(1):108-110,3.
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鞋类工艺与设计2026,Vol.6Issue(1):108-110,3.DOI:10.3969/j.issn.2096-3793.2026-01-035

艺术衍生品开发设计对文化消费行为的影响分析

Analysis on the Influence of art Derivative Development and Design on Cultural Consumption Behavior

范宜蕾 1赵江玥1

作者信息

  • 1. 温州商学院,浙江 温州 325000
  • 折叠

摘要

Abstract

As an innovative medium integrating art and commerce,art derivatives are emerging as a pivotal force in shaping contemporary cultural consumption patterns.This study examines their mechanisms across four dimensions―cognitive,emotional,behavioral,and value-based―through the lens of development design logic.It explores how art derivatives reshape cultural consumption cognition and expression through visual translation,functional aesthetics,pricing strategies,and cross-industry collaborations.Beyond achieving the"everydayization"of traditional culture through physical forms,these derivatives create novel consumption contexts through emotional resonance and social dynamics,establishing a design-driven cultural capital circulation system.The embedded lifestyle translation of art enables consumers to engage with culture through light consumption,while the underlying design thinking and identity-building logic warrant sustained attention.

关键词

艺术衍生品/开发设计/文化消费/视觉转译

Key words

art derivatives/development and design/cultural consumption/visual translation

分类

社会科学

引用本文复制引用

范宜蕾,赵江玥..艺术衍生品开发设计对文化消费行为的影响分析[J].鞋类工艺与设计,2026,6(1):108-110,3.

鞋类工艺与设计

2096-9163

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