湖北体育科技2026，Vol.45Issue(1)：20-24,5.DOI:10.20185/j.cnki.1003-983X.2026.01.004
"苏超"成功经验及其对江苏城市篮球联赛发展的启示
Successful Experience of Jiangsu Football City League and Its Implications for the Devel-opment of Jiangsu Basketball City League
摘要
Abstract
This study employs case analysis and comparative research methods to systematically explore the development experience of the Jiangsu Football City League,also known as Su Chao,offering valuable insights for its high-quality growth and similar sports events.Key findings highlight that Su Chao succeeded by:fostering regional cultural identity to create urban cultural symbols,design-ing an inclusive participation structure to build emotional connections through"ordinary people"involvement,innovating event con-cepts to shift from professional leagues to lifestyle-oriented competitions,and optimizing communication strategies to establish cross-regional dissemination networks.For the basketball"Su Chao",future recommendations include,developing a multi-tiered competition system for sustainability,innovating promotion strategies to enhance regional resource coordination,implementing a full-cycle commu-nication system to improve operational capacity,and creating a dual-track talent development pathway by integrating competition struc-tures.关键词
体育赛事运营/篮球联赛/地域认同/江苏经验/"苏超"Key words
sports event operation/basketball league/regional identity/Jiangsu experience/Su Chao分类
社会科学引用本文复制引用
张润哲,林逢春,刘仁憨.."苏超"成功经验及其对江苏城市篮球联赛发展的启示[J].湖北体育科技,2026,45(1):20-24,5.基金项目
天水师范学院2024年高级别预研项目(GJB2024-2). （GJB2024-2）
