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人工智能视域下龙泉青瓷文化品牌发展的现实困境与实践路径

章元红

丽水学院学报2026,Vol.48Issue(1):79-87,9.
丽水学院学报2026,Vol.48Issue(1):79-87,9.DOI:10.3969/j.issn.2095-3801.2026.01.009

人工智能视域下龙泉青瓷文化品牌发展的现实困境与实践路径

The Practical Challenges and Development Strategies of Longquan Celadon Cultural Brand in the Context of Artificial Intelligence:Reflections Inspired by the Popularity of"Nezha:Demon Child Conquers the Sea"

章元红1

作者信息

  • 1. 中共浙江省委党校浙江省"八八战略"创新发展研究院,浙江 杭州 311100||中共丽水市莲都区委党校,浙江 丽水 323000
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摘要

Abstract

With the advancement of digital technology,artificial intelligence(AI)has demonstrated a strong enabling effect in the field of cultural heritage and innovation,providing powerful technical support for the modern transformation of the Longquan Celadon cultural brand.From the perspective of AI,the development of Longquan Celadon cultural brand faces challenges such as technical difficulties,industrial challenges,and communication dilemmas.The application path of AI in the film Nezha:Demon Child Conquers the Sea offers valuable insights for effectively addressing these challenges.Through narrative reconstruction,symbolic innovation,and industrial extension,the film has achieved an innovative reconstruction of traditional cultural IP.The development of the Longquan Celadon cultural brand can also proceed from these three dimensions,leveraging AI technology to integrate traditional craftsmanship with modern aesthetics,thereby promoting the creative transformation and innovative development of Longquan Celadon culture and revitalizing it with new vitality.

关键词

人工智能/龙泉青瓷/《哪吒之魔童闹海》/传统文化

Key words

artificial intelligence/Longquan Celadon/Nezha:Demon Child Conquers the Sea/traditional culture

分类

社会科学

引用本文复制引用

章元红..人工智能视域下龙泉青瓷文化品牌发展的现实困境与实践路径[J].丽水学院学报,2026,48(1):79-87,9.

丽水学院学报

2095-3801

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