摘要
Abstract
In the era of digital economy,e-commerce platforms have become an important channel for the sale of agricultural products,and agricultural products e-commerce platforms have shown a booming development trend.However,the current low standardization of agricultural products,insufficient commercialization rate,high logistics costs,insufficient brand influence,and difficulty in quality supervision have to some extent affected the development speed of agricultural products e-commerce platforms.Therefore,it is very necessary to analyze and evaluate the value creation of agricultural products e-commerce platforms.This paper takes Pinduoduo as the research object,analyzes the current situation of agricultural products platforms,summarizes the influencing factors of value creation based on industry characteristics,and based on the value chain theory,constructs an evaluation index system for the value creation of agricultural products platforms.The Analytic Hierarchy Process(AHP)is used to determine the weights of each index,and finally,the fuzzy comprehensive evaluation method is used to evaluate the value creation of Pinduoduo's agricultural products platform.Optimization suggestions are proposed based on the evaluation results.关键词
价值创造/价值创造评价/农产品平台/拼多多Key words
value creation/value creation evaluation/agricultural products platform/Pinduoduo分类
管理科学
