摘要
Abstract
[Purpose]With the in-depth advancement of the Digital China strategy,the integration of digital technologies and traditional industries serves as a new engine driving comprehensive rural revitalization and high-quality regional economic development.By exploring the innovative applications of digital technologies in fields such as industrial upgrading,optimizing supply chain management,strengthening brand trust,and reshaping the marketing ecosystem,this study aims to systematically address the long-standing challenges of the local specialty products industry,including the deep alley dilemma,lack of standardization,small market coverage,and low added value.[Method]This article studied the technological pathways,practical needs,and development trends of digital technologies in boosting the local specialty products industry.It combined literature,statistical data,and survey case analysis results,and proposed the methodological approaches,existing problems,and development directions for digital technology to boost local specialty products.Digital technology is recognized as an indispensable path to agricultural modernization.[Result]Through the application of the internet of things(IoT),artificial intelligence(AI),blockchain,big data,cloud computing,and e-commerce,the study demonstrated that these technologies helped the local specialty products industry transform from rustic-style to high-quality.[Conclusion]Efforts should be made to build a collaborative development ecosystem of technology-industry-talent-policy.By reconstructing production processes,breaking down barriers between production and sales,and activating brand value,local specialty products can be cultivated into enduring regional assets with lasting competitiveness and cultural charm,providing solid support for comprehensive rural revitalization.关键词
数字技术/土特产/智慧农业/品牌/电商/乡村振兴Key words
digital technology/local specialty products/smart agriculture/brand/e-commerce/rural revitalization
