日用化学品科学2026，Vol.49Issue(1)：1-7,7.DOI:10.3969/j.issn.1006-7264.2026.01.001
日化行业全景洞察:新消费时代的破局与机遇
Panoramic insight into the daily chemical industry:breakthroughs and opportunities in the new consumption era
梁慧琴 1赵永杰 1李向阳2
作者信息
- 1. 中国日用化学研究院有限公司,山西 太原 030001
- 2. 表面活性剂和洗涤剂行业生产力促进中心,北京 100080
- 折叠
摘要
Abstract
Starting from the overall development status of the daily chemical industry,an in-depth analysis of the growth trends and driving factors of its market size,the characteristics of costs and profitability in its economic operations,the profound changes in the integration of online and offline omni-channels,as well as the distribution patterns of industrial clusters and regional markets were discussed.It further focuses on the four core segments of the industry—soap and detergents,cosmetics,oral care products,and fragrances and flavors.Based on the analysis of the current status,competitive landscape,and innovation trends within each segment,it reveals the key future development directions of the industry,which provides a reference for the comprehensively understanding of the overall picture and evolution path of China's daily chemical industry.关键词
日化行业/肥皂及洗涤剂/化妆品/口腔清洁用品/香料香精Key words
daily chemical industry/soap and detergent/cosmetics/oral care products/fragrance and flavor分类
化学化工引用本文复制引用
梁慧琴,赵永杰,李向阳..日化行业全景洞察:新消费时代的破局与机遇[J].日用化学品科学,2026,49(1):1-7,7.
