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The impact of mHealth apps'affordance on consumers'novel food purchasing decisions

Yunfan Lu Yaobin Lu Sumeet Gupta Ke An

数据科学与管理(英文)2025,Vol.8Issue(3):332-341,10.
数据科学与管理(英文)2025,Vol.8Issue(3):332-341,10.DOI:10.1016/j.dsm.2025.01.002

The impact of mHealth apps'affordance on consumers'novel food purchasing decisions

The impact of mHealth apps'affordance on consumers'novel food purchasing decisions

Yunfan Lu 1Yaobin Lu 2Sumeet Gupta 3Ke An1

作者信息

  • 1. College of Economics and Management,Huazhong Agricultural University,Wuhan,430070,China
  • 2. School of Management,Huazhong University of Science and Technology,Wuhan,430074,China
  • 3. Department of Information Technology and Systems,Indian Institute of Management,Raipur,493661,India
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摘要

关键词

Food neophilia/Technology affordance/Novel foods/mHealth app

Key words

Food neophilia/Technology affordance/Novel foods/mHealth app

引用本文复制引用

Yunfan Lu,Yaobin Lu,Sumeet Gupta,Ke An..The impact of mHealth apps'affordance on consumers'novel food purchasing decisions[J].数据科学与管理(英文),2025,8(3):332-341,10.

基金项目

This work was supported by the National Social Science Fund of China(Grant Nos.22VRC153,19BGL262)and the Fundamental Research Funds for the Central Universities of China(Grant No.2023JGJC03). (Grant Nos.22VRC153,19BGL262)

数据科学与管理(英文)

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