现代农业研究2025，Vol.31Issue(12)：32-42,11.
农产品流通数字化对乡村振兴的影响机制与优化路径研究
Research on the Impact Mechanism and Optimization Path of Digitalization of Agricultural Product Circulation on Rural Revitalization:A Case Study of Hebei Province
摘要
Abstract
Based on the era background of the coordinated promotion of digital China construction and rural revitalization strategy,this study focuses on the theoretical and practical significance of digitalization of agricultural product circula-tion as a key coupling mechanism.Utilizing panel data from 11 prefecture-level cities in Hebei Province from 2019 to 2023,this study comprehensively employs the entropy weight method,fixed-effects model,mediation effect model,and threshold effect model to systematically investigate the impact path,transmission mechanism,and nonlinear characteristics of digitalization of agricultural product circulation on rural revitalization.The empirical analysis reveals that digitalization of agricultural product circulation has a significant positive promoting effect on rural revitalization.This effect is not only manifested as a direct driving force but also transmitted through the intermediary path of technological innovation level,indicating that technological empowerment is the core mechanism of digital penetration into rural development.Further threshold tests reveal that the promoting effect of digitalization on rural revitalization exhibits dual threshold characteristics based on the level of technological innovation:when technological innovation surpasses a specific threshold,its marginal effect shows a significant jump.Additionally,regional heterogeneity analysis identifies three differentiated development patterns:dual-high leading,digital-driven,and basic catching-up,providing a basis for the precision of policy design.Based on the above conclusions,this paper proposes hierarchical and systematic policy recommendations from the production,circulation,and consumption ends,aiming to provide theoretical reference and practical guidance for Hebei Province and similar regions to deepen rural revitalization through digitalization.关键词
农产品流通数字化/乡村振兴/河北省Key words
digitalization of agricultural product circulation/rural revitalization/Hebei Province分类
管理科学引用本文复制引用
张建城,翁沁怡,张馨文,张一婷..农产品流通数字化对乡村振兴的影响机制与优化路径研究[J].现代农业研究,2025,31(12):32-42,11.基金项目
江苏省省级大学生创新创业训练项目(项目编号:S202511287050) （项目编号:S202511287050）
