台湾农业探索Issue(4)：38-46,9.DOI:10.16006/j.cnki.twnt.2025.04.005
数字素养对农村居民家庭消费升级的影响
Impact of Digital Literacy on the Consumption Upgrading of Rural Households
摘要
Abstract
[Objective/Meaning]The purpose of this paper was to explore the influence mechanism of digital literacy on the consumption upgrading of rural households,and to provide reference for the release of rural consumption potential under the rural revitalization strategy.[Methods/Procedures]Based on the theory of empowerment,the index system of digital literacy was constructed in this paper.Then,based on the data of China Household Finance Survey in 2019,the empirical analysis method was used to verify the path of digital literacy on the consumption upgrading of rural households.[Results/Conclusions]The study found that digital literacy had significant positive impact on promoting the consumption upgrading of rural households,mainly through the two paths:improving the efficiency of Internet use and promoting the accumulation of social capital.In addition,the promotion effect of digital literacy showed differences in the three dimensions:age,region and cultural level.Among the various dimensions of digital literacy,the use of digital finance had the most significant impact on the consumption upgrading of rural households.Based on these findings,it was recommended to focus on the digital empowerment by strengthening the construction of digital infrastructure,perfecting the social service system,and improving the digital literacy of rural residents,so as to promote the consumption upgrading of rural households.关键词
数字素养差异/家庭消费水平/互联网使用/社会资本Key words
digital literacy disparities/household consumption level/Internet use/social capital分类
管理科学引用本文复制引用
赖坤煌,何均琳,游美珠,陈航..数字素养对农村居民家庭消费升级的影响[J].台湾农业探索,2025,(4):38-46,9.基金项目
福建省社会科学基金应用研究项目(FJ2023B062) （FJ2023B062）
