台湾农业探索Issue(4)：58-64,7.DOI:10.16006/j.cnki.twnt.2025.04.008
AI数字人赋能乡村文化建设的必要性与路径探析
Analysis of the Necessity and Strategic Pathways of AI Digital Human Empowerment in Rural Cultural Revitalization
摘要
Abstract
[Objective/Meaning]Under the background of the in-depth promotion of the rural revitalization strategy,the rural culture is facing the triple challenges:difficulties in sustained inheritance,effective dissemination,and practical transformation.This study aimed to explore how to effectively deal with the above problems with the help of the new intelligent media of AI-generated digital humans to promote the digital protection,dissemination and innovative transformation of rural culture.[Methods/Procedures]Based on the three-dimensional empowerment framework of"expression-participation-co-construction",three paths of narrative generation,situational interaction,and user co-creation were proposed as the key mechanisms,through which AI digital humans contributed to the rural cultural revitalization.Then,their roles in the cultural content supply,user-driven transformation,and embedded platform processes were explored.The four representative cases were analyzed in depth:Quanzhou's"Little Xun Girl",Qufu's"AI Disciple Guide",Guangxi's"Liu Sanjie AI Assistant",and Beijing Tongzhou's"AI Village Secretary+Luxiaohe".[Results/Conclusions]The study found that:through the visual expression,semantic interaction and emotional co-creation mechanism,AI digital humans could alleviate the structural deficiencies of rural culture,namely insufficient expressability,low public engagement,and weak industrial conversion,and demonstrate the potential in embedding into the functional workflows such as guide-commerce and publicizing-question answering.In the future,the efforts should focus on improving the level of system integration,platform coupling,and institutional support,in order to promote the cross-contextual transformation of rural cultural value and the internal circulation of digital ecology.关键词
AI数字人/乡村文化/数字传播/交互机制/文化共创Key words
AI digital human/rural culture/digital communication/interaction mechanism/cultural co-creation分类
管理科学引用本文复制引用
慕羽,崔杨善..AI数字人赋能乡村文化建设的必要性与路径探析[J].台湾农业探索,2025,(4):58-64,7.基金项目
2024陕西省教育厅哲社研究基地重点项目(24JZ022) （24JZ022）
2024陕西理工大学博士人才启动项目(SLGSKRC2405) （SLGSKRC2405）
2025陕西理工大学博士人才启动项目(SLGBSQDXM2502) （SLGBSQDXM2502）
