现代农业2025，Vol.50Issue(6)：97-112,16.
数字素养对种粮类家庭农场采纳绿色生产技术的影响
The Impact of Digital Literacy on Adoption of Green Production Technologies by Grain-growing Family Farms
摘要
Abstract
Promoting the green development of family farms is a core driver for agricultural modernization,ecological-economic coordination,comprehensive rural revitalization and building a strong agricultural country.Based on micro-survey data of 539 grain-growing family farms in Sichuan Province,this study systematically explored the impact of digital literacy on the adoption of green production technologies and the underlying mechanisms by using Oprobit model,mediating effect model,and moderating effect model.The results showed that:digital literacy had a significant positive impact on the adoption of green production technologies by grain-growing family farms,and this effect exhibited technological heterogeneity with a more prominent promoting role in pesticide and chemical fertilizer reduction,and organic fertilizer and farm manure application.The impact was mediated through three mediating channels:enhancing green value perception,improving agricultural product premium returns,and promoting the use of digital technologies,and social networks played a positive moderating role in the above relationship,and there existed a mediated moderation effect.Heterogeneity analysis indicated that the promoting effect of digital literacy was more significant among family farms with higher-educated and large planting scales.Accordingly,it wis suggested to establish a hierarchical and classified digital literacy training system to implement differentiated training for farm operators of different scales and educational backgrounds,complement it with financial support and green premium acquisition mechanisms to precisely empower the green transformation of grain-growing family farms.关键词
数字素养/种粮类家庭农场/绿色生产技术采纳Key words
digital literacy/grain-growing family farm/adoption of green production technologies分类
管理科学引用本文复制引用
陈雅婷,傅新红..数字素养对种粮类家庭农场采纳绿色生产技术的影响[J].现代农业,2025,50(6):97-112,16.基金项目
四川省社会科学基金重点项目"产权视域下四川农村集体经济带动农民实现共同富裕的影响研究"(SC22A016) （SC22A016）
四川省科技厅软科学项目"四川省数字乡村发展战略研究子课题三"(2021JDR0396) （2021JDR0396）
四川省农村发展研究中心项目"盟遂合作乡村振兴示范区"(CR2227). （CR2227）
