中国稻米2026，Vol.32Issue(1)：118-122,5.DOI:10.3969/j.issn.1006-8082.2026.01.021
"嘉兴大米"品牌建设的瓶颈与对策研究
Research on the Bottlenecks and Countermeasures of"Jiaxing Rice"Brand Construction
摘要
Abstract
This article focuses on the brand development of"Jiaxing Rice",delving into the challenges faced by the brand,including inadequate awareness promotion after environmental improvements,a shortage of management talent in the industrial chain,insufficient conditions for single-variety warehouses,and inconsistent standards for high-quality rice.The article propose strategies such as government-led consumption,establishing a shareholding company for unified management,introducing supportive policies,and training new professional farmers.These measures aim to enhance the brand recognition and competitiveness of"Jiaxing Rice",promote the sustainable development of the Jiaxing rice industry,and provide comprehensive references for the development of regional agricultural brands.关键词
水稻/嘉兴大米/品牌建设Key words
rice/Jiaxing Rice/brand construction分类
农业科技引用本文复制引用
陈杰,王高锋.."嘉兴大米"品牌建设的瓶颈与对策研究[J].中国稻米,2026,32(1):118-122,5.基金项目
2024年嘉兴市软科学研究计划项目"'双碳'背景下嘉兴发展现代农业产业链新质生产力的研究"(2024A21009) （2024A21009）
