河北民族师范学院学报2026，Vol.46Issue(1)：42-48,7.DOI:10.16729/j.cnki.jhnun.2026.01.007
创新扩散理论视角下塞罕坝精神传播研究
A Study on the Dissemination of the Saihanba Spirit from the Perspective of Innovation Diffusion Theory
摘要
Abstract
As a significant spiritual treasure of China's ecological civilization construction,the dissemination and diffusion of the Saihanba Spirit are crucial for promoting the practice of socialist core values.From the perspective of Innovation Diffusion Theory,this paper explores the dissemination mechanism of the Saihanba Spirit and its diffusion process within society,while also analyzing the innovation characteristics of the spirit.The research indicates that,considering the process of the spirit's diffusion,shortcomings exist in the stages of knowledge,persuasion,decision,implementation,and confirmation.Corresponding improvements should be made in aspects such as communication messages,communication channels,and audience feedback to meet the audience's needs for information acquisition and to contribute to promoting the Saihanba Spirit.关键词
塞罕坝精神/创新扩散理论/创新特性/扩散传播/传播路径Key words
Saihanba Spirit/Innovation Diffusion Theory/innovation characteristics/diffusion and dissemination/dissemination pathways分类
社会科学引用本文复制引用
王玉婷,朱自然,蒋紫垚..创新扩散理论视角下塞罕坝精神传播研究[J].河北民族师范学院学报,2026,46(1):42-48,7.基金项目
2021年度河北民族师范学院塞罕坝研究专项课题"共情传播视角下塞罕坝精神形象塑造与传播策略研究"(SHB2021002). （SHB2021002）
