海洋开发与管理2025，Vol.42Issue(8)：58-67,10.
海洋运动赛事赋能深圳全球海洋中心城市的机制与路径
Research on the Mechanisms and Paths of Marine Sports Events Empowering Shenzhen's Marine Center City:Taking the China Cup International Regatta as an Example
摘要
Abstract
This paper studies the mechanism and path of well-known marine sports events to empower Shenzhen to build a global marine center city,discusses the role of well-known marine sports events in enhancing the city's brand image,promoting economic development,and promoting cultural exchanges,and proposes strategies to enhance the city's brand awareness and influence through cultural integration,media communication and infrastructure improvement.Taking the China Cup International Regatta as an example,this paper expounds the development process of the China Cup International Regatta,its role in promoting the construction of Shenzhen as a marine center city,and the demonstration effect on the internationalization of other marine sports events.In order to further play the enabling role of well-known marine sports events and promote the construction and development of Shenzhen's marine central city,it proposes specific paths such as improving the marine sports event system,building first-class marine sports facilities,cultivating marine sports culture,and strengthening international exchanges and cooperation.关键词
海洋运动/赋能/全球海洋中心城市/中国杯/帆船Key words
Marine sports/Empowerment/Global ocean center city/China Cup/Regatta分类
管理科学引用本文复制引用
舒健,牛爱军..海洋运动赛事赋能深圳全球海洋中心城市的机制与路径[J].海洋开发与管理,2025,42(8):58-67,10.基金项目
深圳海洋运动产业发展的理论与实践研究(SZ2023B032). （SZ2023B032）
