高校教育管理2026，Vol.20Issue(2)：39-50,12.DOI:10.13316/j.cnki.jhem.1673-8381.2025-1117
大学生创业坚持发生机制的扎根分析
A grounded analysis of the mechanisms of entrepreneurial persistence in university students
摘要
Abstract
University students' entrepreneurial persistence is a social action to overcome entrepreneurial adversity and sustain entrepreneurship with entrepreneurial success as the goal orientation.The thesis seeks to refine the mechanism of university students' entrepreneurial persistence through grounded theoretical analyses of 14 interview materials.It is found that entrepreneurial motivation and behavior are the definite factor that triggers entrepreneurial persistence among university students.The entrepreneurial process is full of risks and challenges,when facing entrepreneurial adversities such as identity conflicts,member attrition and business losses,university students are prone to fall into the entrepreneurial frustration effects such as cognitive dissonance,emotional inhibition,and action disorder.After the process of self-adjustment and the influence of social relations,university students prudently adopt the four coping strategies of"rising to the challenge","stopping loss in time","delaying action"and"passive defense".University students have to go through the spiral upward process in which affirmative and negative meanings are transformed into each other,and prudent decision-making runs through the process,and individual entrepreneurial persistence embodies the characteristics of certainty of goal,negativity of process,and prudence of choice.Entrepreneurial college students should effectively manage the dynamic boundaries of their dual identities as"students"and"entrepreneurs".On the basis of rationally analyzing their own entrepreneurial potential,they should persist in starting a business in combination with social circumstances,the experiences of others and individual conditions.关键词
大学生/创业坚持/扎根理论/创业逆境/应对策略/创业成功Key words
university students/entrepreneurial persistence/grounded theory/entrepreneurial ad-versity/response strategies/entrepreneurial success分类
社会科学引用本文复制引用
钟云华,黄小宾,蔺海沣..大学生创业坚持发生机制的扎根分析[J].高校教育管理,2026,20(2):39-50,12.基金项目
教育部人文社科青年基金项目(23YJC880011) （23YJC880011）
湖南省自然科学基金面上项目(2025JJ50452) （2025JJ50452）
