农林经济管理学报2026，Vol.25Issue(1)：32-42,11.DOI:10.16195/j.cnki.cn36-1328/f.2026.01.04
基层干部"短视频+直播"助农的前因组态与效益分异
Configurational antecedents and impact heterogeneity of"short video+live streaming"for agricultural assistance by grassroots officers
摘要
Abstract
Based on a field survey on 127 villages in X county,Shanxi province,this paper applies fsQCA and PSM methods to empirically analyze the antecedent configuration and divergent effects of grassroots officers'efforts to assist agriculture by"short video+live streaming".The results show that four types of implementation configuration emerge from technology-organization-environment interactions:the responsive-coupling type,the opportunity-driven type,the resource-adapted type,and the pressure-propelled type.The developmental benefits generated by different types of driving paths exhibit significant heterogeneity.The responsive-coupling type built on technological adaptability,organizational responsiveness,and effective integration of external resources,comprehensively promotes synergistic improvements across multiple dimensions such as employment and livelihoods,industrial economy,grassroots governance,and green development.The opportunity-driven type,which enjoys certain technological investments and external support,fails to align effectively with local resource endowments and actual needs,resulting in weak comprehensive benefits and a"high-input and low-efficiency"dilemma.The resource-adapted type,while notably enhancing overall benefits,fails to advance employment and livelihoods.The pressure-propelled type,due to a disconnect between technology application and village realities,coupled with policy implementation detached from actual needs,fails to effectively stimulate socio-economic vitality and even suppresses endogenous development momentum to some extent.Accordingly,it is suggested that village selection mechanisms should be optimized to build multi-village digital industrial ecosystem,and that a digital task white-list system should be established to allow greater policy flexibility in implementation.关键词
基层干部/"短视频+直播"助农/TOE框架/模糊集定性比较分析/乡村治理创新Key words
grassroots officers/short video+live streaming/TOE framework/fsQCA/rural governance innovation分类
管理科学引用本文复制引用
宾朋,孙宇,雷康,杨嬛..基层干部"短视频+直播"助农的前因组态与效益分异[J].农林经济管理学报,2026,25(1):32-42,11.基金项目
国家自然科学基金青年项目(72103071、72003073) （72103071、72003073）
