摘要
Abstract
In the era of rapid technological advancement,intelligent building technology has emerged as a key driver for the transformation of the construction industry.This technology integrates advanced fields such as information technology,automation management,and the Internet of Things(IoT),aiming to create efficient,comfortable,safe,and green building environments.Concurrently,new media communication,with its immediacy,interactivity,and broad reach,has revolutionized the way information is disseminated.It eliminates the time and geographical barriers of traditional media,enabling information to reach target audiences swiftly and accurately.For intelligent building technology,new media communication is not only an effective promotional tool but also a critical pathway to enhancing social value.Through new media,intelligent building technology has gained widespread attention,accelerating its practical application in the construction industry and promoting the green development of the entire sector,which significantly improves the overall quality of life and resource efficiency in society.Based on this,this study examines the current state of intelligent building technology and proposes strategies to enhance its social value through new media communication,for reference and consideration.关键词
智能建筑技术/信息化/新媒体/社会价值Key words
intelligent building technology/informatization/new media/social value分类
建筑与水利