渭南师范学院学报2026，Vol.41Issue(1)：61-70,10.
PPM模型视角下生成式人工智能教育领域应用意愿的实证研究
An Empirical Study on the Intention to Apply Generative Artificial Intelligence in Education from the Perspective of the PPM Model
摘要
Abstract
With the accelerated digitalization of education,whether college students are willing to adopt generative artificial intelligence(GenAI)technology has become a key issue in the reform of higher education.This study constructs an analytical framework based on the Push-Pull-Mooring(PPM)model and employs regression analysis on 357 valid questionnaire responses to explore the key drivers of students'adoption intention.The results show that dissatisfaction with traditional teaching functions significantly increases students'motivation to shift to new technologies.Personalized support,interactive experiences,and perceived efficiency gains serve as major attractors to enhance adoption intention,while prior usage experience and digital literacy play a stabilizing and reinforcing role.Based on these findings,universities should identify students'learning pain points,highlight the platform's functional advantages,and enhance digital literacy support to build a conducive environment and adoption pathway for GenAI in education.关键词
生成式人工智能/大学生/推力-拉力-锚定模型/数字素养/个性化学习Key words
generative artificial intelligence/college students/Push-Pull-Mooring Model/digital literacy/personalized learning分类
社会科学引用本文复制引用
崔杨善,慕羽..PPM模型视角下生成式人工智能教育领域应用意愿的实证研究[J].渭南师范学院学报,2026,41(1):61-70,10.基金项目
陕西省教育厅哲学社会科学研究基地重点项目:数字电商驱动陕南绿色脱贫模式创新与实践研究(24JZ022) （24JZ022）
陕西理工大学人才启动项目:生成式人工智能赋能企业管理数字化转型研究(SLGBS-QDXM2502) （SLGBS-QDXM2502）
陕西理工大学研究生教育教学改革研究项目:AI赋能工商管理专硕生源质量提升研究(SL-GYJG2525) （SL-GYJG2525）
