现代情报2026，Vol.46Issue(2)：114-125,12.DOI:10.3969/j.issn.1008-0821.2026.02.010
消费者感知价值下企业产品在线评论本体构建研究
Research on the Construction of Enterprise Product Online Review Ontology Under Consumer Perceived Value
摘要
Abstract
[Purpose/Significance]Effectively constructing an online product review ontology helps enterprises to deeply explore the product attributes and related consumer emotional tendencies in online reviews,and further use them to explore consumer needs to assist business decision-making.[Method/Process]In order to enable enterprises to accurately obtain consumer feedback information,the paper took the perspective of consumer perceived value and used LDA model to mine perceived value topic factors from online review corpus as the topic surface of ontology knowledge distribution;On this basis,the paper used methods such as syntactic dependency analysis,Word2Vec model,and SO-PMI algorithm to fill in the ontology knowledge content.[Result/Conclusion]The paper takes the online reviews of household intelligent sweeping robots as the corpus,practices and evaluates the ontology construction method proposed in the paper,providing a new per-spective for the construction of the product online review ontology knowledge model.关键词
消费者/感知价值/企业/产品/在线评论/本体构建/评论挖掘/LDA模型Key words
consumer/perceived value/enterprise/product/online review/ontology construction/review mining/LDA model分类
管理科学引用本文复制引用
李萍,何有世..消费者感知价值下企业产品在线评论本体构建研究[J].现代情报,2026,46(2):114-125,12.基金项目
国家社会科学基金项目"基于领域本体的企业产品网络口碑危机预警研究"(项目编号:16BGL088). （项目编号:16BGL088）
