湖北工程学院学报2026，Vol.46Issue(1)：47-52,6.
出海游戏产品中文化图式的构建向度探析
An Analysis of Cultural Schema Construction in Chinese Games Abroad:Taking Black Myth·Wukong as an Example
倪志娟 1向云霞1
作者信息
- 1. 杭州电子科技大学 人艺数法学院,浙江 杭州 310018
- 折叠
摘要
Abstract
The overseas success of Black Myth:Wukong rests on two parts.One is its refined game technology and a proven international publishing strategy and another is the added value of its cultural DNA.By embedding a distinctive and richly textured Chinese cultural schema in playable form,the title turns Hofstede's"onion model"and schema theory into lively experience,the game layers symbols,heroic archetypes,rituals,and values into every mechanic and narrative beat,letting foreign players savor novelty alongside fun.For China's future exports,the lesson is four-fold,including marrying cultural schemata to technical excellence,staying rooted in native storytelling,upholding artistic aesthetics and enter a genuine dialogue with global cultures.关键词
出海游戏/《黑神话·悟空》/文化图式Key words
Chinese games abroad/Black Myth·Wukong/cultural schema分类
社会科学引用本文复制引用
倪志娟,向云霞..出海游戏产品中文化图式的构建向度探析[J].湖北工程学院学报,2026,46(1):47-52,6.
