徐州工程学院学报（社会科学版）2025，Vol.40Issue(6)：23-30,8.
用户参与式城市形象传播中的符号生产
Symbol Production in User-Participatory Urban Image Communication:A Textual Analysis of Xuzhou City
摘要
Abstract
Users are key nodes in the urban communication network."Participatory culture"has reshaped the pattern of information dissemination,with"symbolic communication"becoming the main trend in urban image communication.This study uses Xuzhou as a case study to analyze the textual interpretation and symbolic expression in user-generated content on media platforms.It constructs a cognitive framework for urban images based on cultural,folk,digital and emotional symbols.The study highlights current issues in Xuzhou's urban image communication regarding user-participatory symbol production,proposing methods such as enhancing group participation,leveraging technological affordances,relying on multimodal media,and guiding standardized participation.Adopting a dual perspective of users and symbols,as well as media and the city,this study analyses the relationship between communication symbols and communication effects.This provides ideas and references for future communication and development of the city.关键词
参与式传播/城市形象传播/符号/用户/徐州Key words
participatory communication/urban image communication/symbol/user/Xuzhou分类
社会科学引用本文复制引用
龚成,宋玮佳..用户参与式城市形象传播中的符号生产[J].徐州工程学院学报（社会科学版）,2025,40(6):23-30,8.基金项目
江苏省研究生科研与实践创新计划项目"乡村振兴背景下安徽灵璧乡村产业的数智化转型研究"(SJCX25_1405) （SJCX25_1405）
