徐州工程学院学报（社会科学版）2025，Vol.40Issue(6)：48-53,6.
群众体育赛事的高质量发展:基于"苏超"联赛的案例研究
High-Quality Development of Mass Sports Events:A Case Study of the Jiangsu City Football League("Su-Chao")
摘要
Abstract
Since its establishment,the Jiangsu City Football League(referred to as"Su-Chao")has become a representative model of provincial-level mass sports events.It is characterized by its unique competition mechanism,extensive public participation and profound social influence.Based on comprehensive data and actual performance,the success of the"Su-Chao"league is supported by multiple logical arguments.Its achievements are primarily attributed to the competition organization mechanism driven by government guidance and social collaboration;the event philosophy oriented towards public demand;the deep integration of regional culture;and the positive synergy between the sports economy and cultural tourism consumption.Finally,the study proposes strategies to improve the"Su-Chao"system from four dimensions—brand building,governance mechanisms,digital communication,and sustainable development-with the aim of providing reference for the high-quality development of local mass sports events nationwide.关键词
苏超/群众体育赛事/文体旅融合/可持续发展Key words
Su-Chao/mass sports events/integration of sports,culture,and tourism/sustainable development分类
社会科学引用本文复制引用
陈新忠,付常喜,刘娜..群众体育赛事的高质量发展:基于"苏超"联赛的案例研究[J].徐州工程学院学报（社会科学版）,2025,40(6):48-53,6.基金项目
江苏省高校哲学社会科学研究重大项目"江苏高校留学生体育非物质文化遗产传播推广研究"(2025SJZD085) （2025SJZD085）
