农业展望2025，Vol.21Issue(8)：38-46,9.
农产品电商高质量发展的政企协作关系研究
Government-enterprise Collaboration in the High-quality Development of Agricultural E-commerce
摘要
Abstract
Counties are the primary battleground for implementing the rural revitalization strategy.Under the"Internet Plus"backdrop,the high-quality development of county-level agricultural product e-commerce plays a significant role in promoting the transformation of agricultural development methods,driving industrial transformation and upgrading,and fostering the development of county economies.The development of agricultural product e-commerce is inseparable from the joint participation and promotion of government departments and diverse market entities.However,there is a divergence in understanding the role of the government in the development of county e-commerce and how to fully leverage the proactivity of various market participants.This study took six pilot counties of the"Internet Plus"agricultural product out-of-village and into-the-city project as research objects,and through multi-case analysis using procedural Grounded Theory,constructed a general framework for government-enterprise collaboration in the development of agricultural product e-commerce.The analysied revealed that from the enterprise perspective,the key to the successful development of county agricultural product e-commerce lies in five major elements:product,talent,sales,logistics,and external environment.The government supports the development of agricultural product e-commerce by improving the policy s afeguard system,nurturing market entities,strengthening socialized services,and perfecting infrastructure.To foster the high-quality development of agricultural product e-commerce,the collaboration between government and enterprises should play a role in four key areas:nurturing and strengthening diverse market entities,constructing supply chain systems,enhancing foundational support systems,and improving the capacity for socialized services.关键词
农产品电子商务/"互联网+"农产品出村进城工程/政企协作/扎根理论Key words
e-commerce of agricultural products/the"Internet Plus"Agri-products Out of Villages and Into Cities Project/cooperation between government and enterprise/Grounded Theory引用本文复制引用
梁娥,耿闻轩,赵俊晔..农产品电商高质量发展的政企协作关系研究[J].农业展望,2025,21(8):38-46,9.基金项目
中国农业科学院科技创新工程(CAAS-ZDRW202420 （）
CAAS-ASTIP-2023-AII) （）
