重庆交通大学学报(社会科学版)2026,Vol.26Issue(1):42-51,10.
短视频媒介下"两路"精神对外传播能力研究
Research on the Capacity for International Communication of the"Two Roads"Spirit via Short Videos:A Case Study of Chongqing Jiaotong University
摘要
Abstract
Based on the foreign language digital narrative competence frameworks,this study constructs an evaluation system for international communication capacity via short videos,encompassing four dimensions:narrative content,audiovisual presenta-tion,foreign language proficiency,and cross-cultural awareness.Using a sample of 39 English short videos on the"Two Roads"spirit created by students at Chongqing Jiaotong University,the research analyzes the current state of Jiaotong university students'ability to communicate this spirit internationally through short videos.The findings reveal notable shortcomings in nar-rative depth,foreign language accuracy,and cross-cultural adaptability.Accordingly,strategies are proposed to optimize narra-tive content,innovate audiovisual presentation,refine foreign language expression,and enhance cross-cultural awareness,there-by improving the efficacy of international communication of the"Two Roads"spirit through short videos.关键词
"两路"精神/对外传播能力/交通院校学生/短视频Key words
the"Two Roads"spirit/international communication capacity/Jiaotong university students/short videos分类
社会科学引用本文复制引用
饶巧颖..短视频媒介下"两路"精神对外传播能力研究[J].重庆交通大学学报(社会科学版),2026,26(1):42-51,10.基金项目
中国交通教育研究会教育科学研究课题"面向'一带一路'的交通工程人才外语能力培养模式研究"(JT2022YB323) (JT2022YB323)
重庆交通大学"课程思政"教育教学改革研究重点项目"《习近平谈治国理政》融入跨文化外语教学的探索与实践"(ZX2202004) (ZX2202004)