荆楚理工学院学报2026，Vol.41Issue(1)：53-62,10.
"健康科普"类多模态微信推送语篇的视觉元话语分析
Visual Discourse Analysis of Multimodal WeChat Tweets on Health Science Popularization
摘要
Abstract
To adapt to the multimodal shift in communication patterns and meaning interpretation methods in the new media environment,WeChat tweets on"health science popularization"comprehensively utilize various semiotic resources to construct dis-course meanings,so as to attract readers'attention and achieve the purpose of science popularization.In terms of the frequency of using visual meta-discourse,text-interactive visual meta-discourse occupies a more dominant position than interpersonal-interac-tive visual meta-discourse.In terms of the functions of visual meta-discourse,text-interactive visual meta-discourse mainly plays a role in the form and structure of WeChat tweeting discourse:integrating and highlighting,guiding verification,and expanding and modifying relevant information.Interpersonal-interactive visual meta-discourse,on the other hand,focuses on the conveyance and understanding of discourse meanings,playing the roles of modal engagement,collaborative interaction,and attitude expression.The visual meta-discourse in WeChat tweets on"health science popularization"integrates various modal resources to serve the purpose of science popularization communication.On the one hand,it ensures the scientificity of the science popularization content,and on the other hand,it can make it vivid and imagery.关键词
多模态语篇/视觉元话语/话语功能/健康科普/微信公众号Key words
Multimodal discourse/Visual meta-discourse/Discourse function/Health science popularization/WeChat public account分类
社会科学引用本文复制引用
陈庭坚,林纲.."健康科普"类多模态微信推送语篇的视觉元话语分析[J].荆楚理工学院学报,2026,41(1):53-62,10.基金项目
江苏师范大学2024年研究生科研与实践创新计划项目"'健康科普'类微信推送语篇的多模态研究"(2024XKT1963) （2024XKT1963）
