江苏大学学报（社会科学版）2026，Vol.28Issue(1)：92-100,113,10.DOI:10.13317/j.cnki.jdskxb.2026.09
中国动画对日出口现状、问题及策略
The Status Quo,Problems and Strategy of Chinese Animations'Exportation to Japan
摘要
Abstract
Exporting China-produced animations to foreign markets is a breakthrough point to develop China's cultural soft power.Since Japan is a high-end animation market,exporting Chinese animations to such a market can create a radiating and exemplifying effect.Going through the history of Chinese animations'exportation to Japan and combing the Chinese animations in the present Japanese market show that China's animation exportation to Japan in general is faced with such issues as shortage of originality,inadequate localization,limited channel and insufficient governmental support despite a few successes.Counter-measures targeting at these issues are advanced and can increase the influence of Chinese culture.关键词
文化贸易/中国动画/对日出口/张力内容/渠道拓展Key words
cultural trade/Chinese animation/exportation to Japan/interesting content/channel expansion分类
管理科学引用本文复制引用
常凤霞,王楠,张志宇..中国动画对日出口现状、问题及策略[J].江苏大学学报（社会科学版）,2026,28(1):92-100,113,10.基金项目
国家社会科学基金艺术类项目(25BG140) （25BG140）
