家电科技2025，Vol.5Issue(5)：38-41,56,5.DOI:10.19784/j.cnki.issn1672-0172.2025.05.005
基于用户需求分层的年轻化吸油烟机产品策略研究
Research on product strategy of younger range hood based on user demand stratification
郝书源 1周恒 2张伟2
作者信息
- 1. 青岛海尔智慧厨房电器有限公司 山东 青岛 266100||数字家庭网络国家工程研究中心 山东 青岛 266100
- 2. 青岛海尔智慧厨房电器有限公司 山东 青岛 266100
- 折叠
摘要
Abstract
As the target young users born in the 1990s,their demand stratification and priority for range hood products were systematically analyzed,guides the optimization of range hood product design,and improves young people's purchase and use experience.Through sorting out the demand dimensions and classification of range hood,using the form of online questionnaire survey,combining Kano model and AHP analytic hierarchy process,the demand attribute classification and weight distribution were obtained.The needs of target users show significant hierarchical differentiation.Through the weight ranking,the core of functional requirements is the effect of suction and discharge and automatic adjustment.The priority of"no smoke"and intelligent Internet is prominent in the experience demand,and the purchase demand is price sensitive.The KANO-AHP method is applied to extract the user demand model of range hood,and the differentiation strategy focusing on core functions and intelligent experience upgrading is proposed,which provides a theoretical basis and practical path for product innovation for young groups.关键词
年轻用户/需求分层/吸油烟机产品策略/KANO模型/AHP分析法Key words
Young users/Demand stratification/Range hood product strategy/KANO model/AHP method分类
信息技术与安全科学引用本文复制引用
郝书源,周恒,张伟..基于用户需求分层的年轻化吸油烟机产品策略研究[J].家电科技,2025,5(5):38-41,56,5.
