摘要
Abstract
Internet meme culture is a subcultural practice system that relies on a specific cultural environment and deconstructs,reshapes and spreads social phenomena through specific forms of symbolic representation.Its superficial banter and entertainment con-tain reflections and criticisms of social reality.However,in the digital age,the reflective and critical function of internet meme culture has gradually weakened under the dual squeeze of capital logic and algorithmic technology,reducing it to a one-dimensional cultural landscape serving capital valorization,which not only leads to the flattening and vulgarization of online culture,but also greatly under-mines human subjectivity.In order to curb this development trend of flattening and vulgarization,promote the healthy development of online culture,and reshape human subjectivity,it is necessary to:firstly,guide the construction of online culture with socialist core values to remedy the value deficit in cyberspace;secondly,improve algorithmic ethics and reject the tracffic-centric capital logic;and thirdly,enhance netizens'reflective and critical consciousness as cyber subjects,enabling them to consciously resist the cultural pollu-tion in cyberspace.关键词
网络梗文化/资本逻辑/算法技术/算法伦理/批判意识Key words
internet meme culture/capital logic/algorithmic technology/algorithmic ethics/critical consciousness分类
社会科学
