西南石油大学学报（社会科学版）2026，Vol.28Issue(1)：93-103,11.
网红经济背景下直播电商生态系统的价值共创机制、制约因素及治理路径
Value Co-creation of E-commerce Live-streaming Ecosy stem in the Context of Influencer Economy:the Mechanism,Restriction Factors and Governance Paths
摘要
Abstract
The influencer economy is the product of the deep development of the Internet,and e-commerce live-streaming is its most representative business model.The realization of the value co-creation of the e-commerce live-streaming ecosystem is the internal condition for the healthy development of the e-commerce live-streaming,and also the goal of the emerging business model development under the background of the influencer economy.Based on the value co-creation theory,we make a study on the value co-creation of e-commerce live-streaming and reveal the essence of the value co-creation of e-commerce live-streaming ecosystem through systematic description of the main elements and their relationships of e-commerce live-streaming ecosystem under the background of influencer economy,and give an explanation of the internal mechanism and constraints of the value co-creation ecosystem of e-commerce live-streaming.The research holds that the value co-creation of e-commerce live-streaming ecosystem is the result of interest interaction among the parties involved.According to the different roles of each party in the ecosystem,value co-creation can be categorized into trust value co-creation,product value co-creation,platform value co-creation and experience value co-creation.Its essence is the process of overcoming constraints,and achieving value participation,value creation,and value enhancement by the parties involved in the internet celebrity live streaming e-commerce ecosystem.关键词
网红经济/直播电商/生态系统/价值共创/数字经济/网络强国Key words
influencer economy/E-commerce live-streaming/ecosystem/value co-creation/digital economy/network power分类
管理科学引用本文复制引用
李盼道,荣健博..网红经济背景下直播电商生态系统的价值共创机制、制约因素及治理路径[J].西南石油大学学报（社会科学版）,2026,28(1):93-103,11.基金项目
国家社会科学基金项目"轴辐式网络设计下特大城市交通拥堵治理机制研究"(15BJY048) （15BJY048）
德州学院横向课题"数字经济赋能花卉企业经营模式研究"(HXKT2024214) （HXKT2024214）
德州学院校级课题"山东省数字乡村养老体系构建及运行机制研究"(2023XKZX038). （2023XKZX038）
