系统管理学报2026，Vol.35Issue(1)：190-204,15.DOI:10.3969/j.issn2097-4558.2026.01.014
消费者数据共享赋能供应商产品创新的激励契约设计
Consumer Data Sharing to Enable Product Innovation for Suppliers Incentive Contract Design
摘要
Abstract
Faced with the negative effects of data sharing transfer costs and the consumer surplus extraction caused by"big data-enabled price discrimination"under data monopolies,e-commerce platforms encounter"data sharing decision dilemma"when sharing consumer data to empower supplier product innovation.To address this,the paper develops a dynamic game model involving suppliers,e-commerce platforms,and heterogeneous consumers,analyzes the decision-making of e-commerce platforms on consumer data sharing levels under competitive environments,explores the effects of product innovation levels and inter-platform price competition intensity on data-sharing decision-making,determines the upper and lower bounds of platforms on consumer data-sharing levels,and further explores the optimal data-sharing decision of the system from a supply chain perspective.Based on this framework,it demonstrates the existence of feasible incentive intervals for consumer data-sharing on platforms and specifies the conditions for implementing such incentives in different scenarios.The results show that data sharing effectively promotes product innovation,and product innovation level is the key factor for platforms to decide whether to proactively share consumer data.When inter-platform price competition is relatively weak and product innovation is within a certain range,there is potential to increase the consumer data-sharing level.Under these conditions,designing data-sharing incentives can effectively increase the willingness of competitive e-commerce platforms to share data.The ease of implementation data-sharing incentive mechanisms depends on the product innovation level,and the flexible allocation of the additional profits generated in the supply chain allows for increasing platform data sharing while achieving Pareto improvements for supply chain members.关键词
数据共享/电商平台/产品创新/激励设计Key words
data sharing/e-commerce platforms/product innovation/incentive design分类
管理科学引用本文复制引用
邢青松,王静,邓富民..消费者数据共享赋能供应商产品创新的激励契约设计[J].系统管理学报,2026,35(1):190-204,15.基金项目
国家自然科学基金青年项目(71401019) （71401019）
重庆市自然科学基金面上项目(CSTB2023NSCQ-MSX0944) （CSTB2023NSCQ-MSX0944）
重庆市教委人文社会科学项目(23SKJD082) （23SKJD082）
