中国渔业经济2026，Vol.44Issue(2)：80-87,8.
江苏省扬州市"高邮大虾"品牌建设与发展研究
Research on brand construction and development of"Gaoyou Big Shrimp"in Yangzhou City,Jiangsu Province
摘要
Abstract
With the continuous improvement of the consumption level of aquatic products by urban and rural residents,the aquaculture industry has also entered a high-quality development stage of creating characteristic brands.Yangzhou City has a well-developed aquaculture industry,the Macrobrachium rosenbergii is one of the most distinctive aquaculture species,in order to further promote the development of local Macrobrachium rosenbergii industry and improve its popularity,Yangzhou City has focused on building the"Gaoyou Big Shrimp"brand for the Macrobrachium rosenbergii industry.This paper summarizes the current situation and effectiveness of"Gaoyou Big Shrimp"brand construction,analyzes the problems existing in the brand construction and development,and proposes countermeasures and suggestions to enhance the brand value of"Gaoyou Big Shrimp"brand,it is hoped to provide inspiration and reference for the construction and development of regional aquatic product brand in Yangzhou City and other areas in the future.关键词
高邮大虾/水产品/品牌建设/罗氏沼虾/扬州Key words
Gaoyou big shrimp/aquatic products/brand construction/Macrobrachium rosenbergii/Yangzhou City分类
管理科学引用本文复制引用
邵泽宇,董小敬,韩珂珂,陈正兴,王如鹓,李萍..江苏省扬州市"高邮大虾"品牌建设与发展研究[J].中国渔业经济,2026,44(2):80-87,8.基金项目
本文受扬州市"英才培育计划"专项(2024-2028)等资助. （2024-2028）
