鞋类工艺与设计2026，Vol.6Issue(3)：9-11,3.DOI:10.3969/j.issn.2096-3793.2026-03-003
AIGC赋能北川羌绣设计创新与旅游推广研究
Research on AIGC Empowering Beichuan Qiang Embroidery Design Innovation and Tourism Promotion
摘要
Abstract
The intangible cultural heritage of Beichuan Qiang embroidery faces a discontinuity in its inheritance and aesthetics.This research uses semiotics to deconstruct the patterns,colors,and compositional elements,establishing a digital symbol library.Leveraging AIGC,this research translates cultural semantics into a prompting project,generating diverse visual assets such as cyberpunk,ink-and-wash Chinese style,and fantasy-realism.This work is being transformed through virtual IP,digital cultural creation,and AR/VR experiences,forming a"cultural decoding-AI generation-diversified dissemination"chain.This allows for the dynamic narrative of patterns,enhancing their appeal and tourist experience,and providing a scalable path for the digitization of intangible cultural heritage and the integration of culture and tourism.关键词
北川羌绣/生成式人工智能/非物质文化遗产/符号学/数字文旅Key words
beichuan qiang embroidery/generative artificial intelligence/intangible cultural heritage/semiotics/digital cultural tourism分类
轻工纺织引用本文复制引用
林伟,胡志鹏..AIGC赋能北川羌绣设计创新与旅游推广研究[J].鞋类工艺与设计,2026,6(3):9-11,3.基金项目
2025年度绵阳市社会科学界联合会《北川羌绣图案的AIGC创新传播与旅游推广路径研究》(项目编号:MY2025YB146) （项目编号:MY2025YB146）
