鞋类工艺与设计2026，Vol.6Issue(3)：21-23,3.DOI:10.3969/j.issn.2096-3793.2026-03-007
数字叙事视角下天津工商文化设计传播研究
Tianjin's Industrial and Commercial Culture from the Perspective of Digital Narrative Design Communication Research
摘要
Abstract
This study focuses on the digital inheritance and innovative dissemination of Tianjin's industrial and commercial culture,using digital narrative theory as a framework and combining cutting-edge digital technologies such as 3D modeling,AR/VR,AIGC,etc.,to achieve immersive restoration and interactive dissemination of industrial sites,time-honored brands,and business spirit.The aim is to form a complete chain of"technology empowerment narrative innovation value transmission",providing theoretical support and practical paradigms for the digital transformation of regional cultural heritage,and promoting the innovative inheritance and modernization transformation of Tianjin's industrial and commercial culture in the digital age.关键词
天津工商文化/数字叙事/设计传播/转型Key words
tianjin industrial and commercial culture/digital narrative/design communication/transformation分类
信息技术与安全科学引用本文复制引用
李彦薇..数字叙事视角下天津工商文化设计传播研究[J].鞋类工艺与设计,2026,6(3):21-23,3.基金项目
2025年天津市哲学社会科学规划项目津派文化研究专项课题《津派工商文化元素挖掘、品牌塑造与价值转化研究》(项目编号:TJJW05-06) （项目编号:TJJW05-06）
