摘要
Abstract
In order to enhance the visual expression and market attractiveness of outdoor shoe promotion,this article uses Illustrator software as the basis and combines the actual needs of outdoor shoe promotion to explore the application methods of graphic design in product promotion.The research first analyzed the characteristics of the outdoor shoe market and the needs of the target audience,and clarified the core goals of the design;then,through the functional application of Illustrator software,the complete process from creative conception,material processing to design implementation is shown in detail.The research found that the rational use of Illustrator's graphic drawing,color matching and layout functions can effectively improve the visual impact and information communication effect of the design work.At the same time,through the design practice of actual cases,this paper verifies the efficiency and flexibility of Illustrator in outdoor shoe promotion design.The research results show that the design scheme based on Illustrator can not only meet the diverse needs of outdoor shoe promotion,but also provide reference-based experience for other product promotion designs.关键词
Illustrator/平面设计/户外鞋推广/设计实践/中职Key words
illustrator/graphic design/outdoor shoe promotion/design practice/visual communication分类
轻工纺织
