鞋类工艺与设计2026，Vol.6Issue(3)：42-44,3.DOI:10.3969/j.issn.2096-3793.2026-03-014
旅游城市品牌形象设计中的色彩符号与情感关联性研究
Research on the Relationship between Color Symbols and Emotions in the Brand Image Design of Tourist Cities
摘要
Abstract
Cities are the main carriers of modern economic and cultural development.Products have brands,enterprises have brands,and tourist cities also need brands.If a city does not want to be forgotten,it must operate its own city like a business and create its own unique urban brand.The most direct visual manifestation of a tourist city brand is its image logo and a series of visual standards.Starting from the connotation of tourism city brand image and color symbols,this article analyzes the characteristics and functions of color symbols,explores the emotional needs of tourism cities and the mechanism of the relationship between color symbols and emotions,and proposes relevant design and application strategies based on the influence of urban characteristics on this relationship.The aim is to provide theoretical reference for the construction of tourism city brand image,strengthen the guiding role of color symbols on emotions,and help enhance the value of urban brands.关键词
旅游城市/品牌形象设计/色彩符号/情感关联/应用策略Key words
tourist city/brand image design/color symbols/emotional connection/application strategy分类
社会科学引用本文复制引用
曾燕玲..旅游城市品牌形象设计中的色彩符号与情感关联性研究[J].鞋类工艺与设计,2026,6(3):42-44,3.
