摘要
Abstract
To promote the high quality development of county-level characteristic agriculture,this study took the white tea industry in Zongyang County of Anhui Province as the research object,systematically analyzed its development status and the aspects to be improved,and put forward targeted optimization paths.Relying on superior natural conditions,the white tea industry in the research area had become one of the local pillar industries,with an existing planting area of 2 600 hm2.The comprehensive output value had stabilized at around 250 million yuan in the past three years,and the foundation for the large-scale and standardized development of the industry had been gradually consolidated.At that time,there was room for optimization in the industrial development in terms of industrial foundation,infrastructure,brand recognition and industrial chain.Based on this,targeted countermeasures were proposed from 4 dimensions:optimizing the industrial foundation by building regional industrial clusters,constructing a professional tea trading market,and strengthening financial support and enterprise integration;consolidating infrastructure by promoting the transformation of ecological tea gardens and the application of mechanization,and building an IoT-enabled smart tea garden and a"peace of mind code"traceability system;advancing in-depth brand construction by forging the national geographical indication public brand of"Zongyang White Tea"and expanding promotion channels through an online-offline integrated model;improving the industrial chain by deepening the intensive processing of white tea(extending to the fields of tea polyphenol extraction and tea food research and development)and promoting the integrated development of tea and tourism featuring"tea garden sightseeing+cultural experience+homestay economy".This study provides a reference for the high quality development of the white tea industry in similar counties.关键词
白茶产业/品牌建设/茶旅融合/产业链Key words
white tea industry/brand construction/integration of tea and tourism/industrial chain分类
农业科技
