哈尔滨商业大学学报（自然科学版）2026，Vol.42Issue(1)：111-121,11.
带有订货量控制的零售商决策模型
Retailer decision model with order quantity control
李彤 1郭永江1
作者信息
- 1. 北京邮电大学数学科学学院,北京 100876
- 折叠
摘要
Abstract
Uncertainty in the external market environment was prone to triggering fluctuations in manufacturers' output and even resulting in production cuts.Some manufacturers usually adopted a pricing strategy of"the lower the output,the higher the wholesale price",which posed significant challenges to the ordering decisions of retailer entities in the supply chain.This paper focused on a single-product supply chain system under stochastic demand,constructed a model of manufacturers' stochastic output and retailer-led ordering decisions,focused on comparing two information scenarios:retailers' ex-ante and ex-post knowledge of manufacturer types,started from the perspective of expected utility,took maximizing retailers'profits as the goal,and thoroughly examined the impact results of two types of wholesale pricing mechanisms on retailers' ordering strategies.Meanwhile,this paper systematically analyzed the correlation between key parameters such as manufacturer type factors and retailers' optimal order quantities,and further studied the validity of the model and the robustness of the conclusions through numerical simulation.The research results could provide a referable analytical framework for the research on similar supply chain ordering problems.关键词
订货量控制/订货决策/期望效用/差异批发价/供应链协调/利润最大化Key words
order quantity control/ordering decisions/expected utility/differential wholesale prices/supply chain coordination/profit maximization分类
管理科学引用本文复制引用
李彤,郭永江..带有订货量控制的零售商决策模型[J].哈尔滨商业大学学报（自然科学版）,2026,42(1):111-121,11.
