科技与出版Issue(1)：103-111,9.
"两个结合"视域下传统文化主题出版的逻辑机理、动力机制和发展进路
The Logical Foundation,Dynamic Mechanism and Development Approach of Traditional Culture-Themed Publishing from the Perspective of"Two Integrations"
摘要
Abstract
Traditional culture-themed publishing serves as an important carrier for inheriting China's excellent traditional culture and promoting cultural confidence and self-strengthening.It plays an irreplaceable role in the cultural construction of the new era of socialism with Chinese characteristics.The"two integrations",namely,integrating the basic principles of Marxism with China's specific realities and with China's excellent traditional culture,are the logical necessity of publishing practices with Chinese characteristics.This major theoretical innovation not only enhances the theoretical consciousness of traditional culture-themed publishing and clarifies its historical position in the cultural development pattern of the new era but also fundamentally broadens its path for high-quality development.The"two integrations"not only constitute the profound theoretical background of traditional culture-themed publishing but also inject stable and diverse power mechanisms,including institutional,operational,technological and collaborative power,into it.Institutional power comes from the top-level design of the national cultural strategy;operational power is reflected in the growth and stimulation of market demand in the publishing field;technological power relies on emerging means such as digital technology and artificial intelligence to deeply empower traditional publishing forms;and collaborative power emphasizes the joint efforts of multiple entities to form synergy.However,at present,traditional culture-themed publishing in China still faces multiple challenges:the obstacle of value consensus leads to the development contradiction between ideological guidance and market orientation;the cultural creativity gap causes content homogenization and superficiality,forming a development bottleneck;the shortage of professional talents and insufficient application ability of digital technology constitute obvious development shortcomings;and the absence of cross-departmental and cross-field collaborative mechanisms further aggravates the dispersion of resources and development imbalance.Therefore,we must take multiple measures and promote them systematically.First,we should strive to achieve synchronous resonance between traditional culture-themed publishing and the sinicization and modernization of Marxism,ensuring the correct publishing direction and strong value guidance.Second,we should establish a complete chain mechanism covering industrial innovation,product innovation and market-oriented transformation to enhance the dissemination power and influence of traditional culture publications.Third,we urgently need to build a talent cultivation and business innovation support system under digital empowerment,strengthening the construction of a composite publishing talent team.Finally,we should improve the working mode of multiparty collaboration"from government to industry—academia—research—application",integrate advantageous resources,and form a powerful force to promote the high-quality development of traditional culture-themed publishing.Only in this way can we constantly radiate the contemporary brilliance of China's excellent traditional culture in the process of upholding and innovating and provide solid publishing support for the construction of modern Chinese civilization.关键词
传统文化主题出版/"两个结合"/市场化转化/数智化技术/文化强国Key words
publication on the theme of traditional culture/two integrations/marketization transformation/digital technology/building China a strong country in culture引用本文复制引用
谢震,曾俊.."两个结合"视域下传统文化主题出版的逻辑机理、动力机制和发展进路[J].科技与出版,2026,(1):103-111,9.基金项目
四川省哲学社会科学基金项目"《资本论》及其手稿中的社会加速批判理论研究"(SCJJ25ND051)的阶段性成果. （SCJJ25ND051）
