南京林业大学学报（人文社会科学版）2025，Vol.25Issue(6)：75-85,11.DOI:10.16397/j.cnki.1671-1165.202506075
中国生态文明故事的国际传播策略
International Communication Strategies for China's Ecological Civilization Narrative
摘要
Abstract
Currently,the communication discourse system for China's ecological civilization narrative is confronted with multiple developmental predicaments,such as the contestation over discourse power,cultural and contextual barriers,and the impact of technological transformation.Under this backdrop,effectively communicating China's ecological civilization narrative requires strengthening the theoretical foundations of Marxism and China's exceptional traditional ecological culture.It is essential to explore multi-dimensional innovative strategies across three aspects:communicators,content,and format:establishing a diverse communication mechanism to promote multi-stakeholder collaboration and co-governance in ecological storytelling;leveraging the artistic form of ecological documentaries to achieve aesthetic elevation and emotional resonance in ecological narrative content;capitalizing on the media convergence ecosystem and employing"micro-narrative"strategies to shift ecological discourse from grand narratives to micro-level everyday paradigms,thereby building a"meaning co-construction"community for ecological narrative dissemination.This series of measures not only demonstrates China's responsibility as a participant in ecological governance under the leadership of the Communist Party of China,but also constitutes an inevitable choice for constructing China's self-reliant ecological civilization discourse system and promoting theoretical innovation in global ecological civilization.It contributes a unique solution imbued with Eastern wisdom to the worldwide construction of ecological civilization.关键词
中国生态文明故事/多元传播/生态纪录片/生态叙事/媒介融合/国际传播Key words
China's ecological civilization narrative/diversified communication/ecological documentary/ecological narrative/media convergence/international communication引用本文复制引用
陈俊翔,蔡华杰..中国生态文明故事的国际传播策略[J].南京林业大学学报（人文社会科学版）,2025,25(6):75-85,11.基金项目
国家"万人计划"青年拔尖人才资助项目"马克思主义生态理论与当代中国生态文明建设研究" （）
福建省2024年度高校以马克思主义为指导的哲学社会科学学科基础理论研究创新团队项目"马克思主义生态文明基础理论研究" （）
福建省习近平新时代中国特色社会主义思想研究中心重大项目"习近平生态文明思想研究"(FJ2022XZZ001). （FJ2022XZZ001）
